When listening to a speech or reading a document, it's absolutely normal for an outsider to have a different point of view or come to a different conclusion. However, it's still hard to understand why some people blindly believe everything they hear on the radio, watch on TV, or read in newspapers and on the Internet. How do speakers and writers use their dominance to keep their audience's attention and captivate a crowd?
Let us take a peek into how these individuals use their questionable skills to become social and political magicians that sway public policy and opinions, and have they mastered the art of persuasion?
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