One Referral Can Change Your Entire Life
Purchase my eBook "Referology" for only $1.99 - https://www.amazon.com/dp/B098FB4294
In a world where we're buried in noise from email, social media, and technology, it is even more important to go back and focus on people, building trust and focusing on the individuals who will help us grow as we build meaningful connections.
The core methods of building a referral-based business will never change. They haven't changed in thousands of years. But the way we execute these methods is ever-changing.
Referrals are your most-beloved blind spot.
But when your pervasive blinders are removed, referrals become a pivotal change for substantially growing your business.
Absolutely, every business person loves referrals, and for all the obvious reasons. Yet, few can tell you how they could or would obtain more referrals at will, because turning on the “referral switch” is something most professionals in business do not understand how to do.
This important observation can lead to transformational growth for your brand.
"Most marketers and salespeople know—at least implicitly—that referrals are highly effective. They may not know that referrals drive some of the highest conversion rates among all marketing channels, but they know that getting them is important. Unfortunately, most don’t know the right way to go about getting those valuable referrals." - Forbes
With your mindset changed from “I love getting referrals” to “I have referral policies and processes in place to generate profitable levels of referrals on a consistent basis,” a substantial change will occur to your growth and profitability.
The more you effectively promote your brand to your existing clients and social followers who drive interest and traffic to your website and branded content, the more referrals and sales result.
Existing clients and contacts, when excited and engaged, will introduce you to your next round of “Dream Clients.”
Referology shows you have to dramatically increase your referrals!
Purchase my eBook "Referology" for only $1.99 - https://www.amazon.com/dp/B098FB4294
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https://www.youtube.com/watch?v=1HLmzSpKlxw
Great Execution In Business: The Weak Link For Success
Great ideas are a dime a dozen. It's the actual execution that makes the difference.
No matter what industry you are in, a great strategy is THE key to success. But when you work for a growing business, it's quite likely you've experienced this phenomenon:
At the company's weekly brainstorming session, you propose a new strategy that is received with exceptional positivity. Your team excitedly discusses the idea, thinking synergistically and solving complex problems at every turn. After mulling over the new direction for an hour, it appears that the plan is foolproof, so everyone goes back to their respected offices both inspired and motivated to execute.
A month later, the whole plan has fallen apart. And it's absolutely devastating.
When you work for an evolving business, then you know - coming up with a great strategy is one thing, executing it is a whole other ball of wax. If you're like most CEOs, you probably rank "strategy execution" ahead of 80 other company concerns, including innovation, global security, and top-line growth, according to this Harvard Business Review study. And if your company is like three-quarters of the organizations in that same study, your team struggles or fails to execute your plans.
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https://www.youtube.com/watch?v=cHtV10fj3_A
Workplace Safety Tips with Sean Tyler
Safety is the tangible end goal. What you have to do to get there is another story.
Not having worker engagement leads to unseen dangers working in a seemingly safe environment.
Ultimately businesses have personal and professional losses occur including the loss of investment in people and products. We will assist you with expert analysis to safeguard your employees and your company.
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https://www.youtube.com/watch?v=aAuhs4Bohxc
Online Reputation Management | How To Get More Positive Online Reviews
Here's a reputation management company I recommend: http://reputationxperts.com/
Consumers rely on online reviews when making purchasing decisions. 90% claim that reading a positive review online influenced their buying decision. A whopping 85% of consumers read online reviews for local businesses.
Your online reputation management is a key function of your digital marketing strategy to grow your business and attract more new, local customers.
The Harvard Business School did a study that focused on online reviews for restaurants, and found that a one star increase in Yelp rating led to a 5 – 9 percent increase in revenue. And Cornell University found that a hotel can get away with increasing its price up to 11.2 percent with each one-point increase in its review score.
Just last week, the New York Times reported on how user reviews are making consumers smarter, helping us make better purchase decisions, but it is also making marketers more savvy. The article shared insights from a Stanford study that looked at how consumers use Amazon reviews when purchasing. Technology gives consumers power, but it gives marketers data.
Businesses, large and small, should be concerned about how they are reviewed online because consumers take reviews seriously.
The research presented here sheds light on how customers make decisions at the individual level:
85% of consumers claim to read online customer reviews for local businesses.
37% of consumers use the internet to search for local business at least once monthly.
65% of consumers prefer brands that have a plurality of good online reviews.
79% of consumers consider online reviews to be equally as trustworthy as personal recommendations.
71% of consumers say positive reviews increase their trust of a business.
A sound marketing strategy that drives customers to your landing page is only the start. Pushing the discussion of a brand towards trust and reliability turns an audience into a customer base.
Please subscribe to my YouTube channel.
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https://www.youtube.com/watch?v=Zt97M0qO7zc
Please visit http://www.edwindearborn.com/ | 714-300-9566
I am a digital marketing consultant who helps people develop and executive their content marketing strategy. As I say in my video about content marketing, "I believe that a small business, well marketed, is the best investment."
What is content marketing? Marketing consultant and leadership strategist, Edwin Dearborn takes you through his concepts, philosophies, and inspirations in this informative video.
I can provide you complete marketing consultant services:
This includes all types of traditional and online marketing including: B2B content marketing, Search Engine Optimization (Getting you found in search engine results.), Search Engine Marketing (Pay Per Click and display advertising online) , Website Development, Social Media, E-mail & Newsletter management, Print, Media, Demand Generation, Lead Development & Nurturing, and more. I am located in Orange County, California. If you have marketing needs, I can offer the solutions.
What are you looking for in a digital marketing consultant?
I offer a full range of marketing consultant services to meet your needs. I can help you develop your brand identity and positioning, create a strategic plan, develop and optimize appropriate tactics to achieve the goals, and report on the results of our efforts as we go.
Feel free to contact me at (714) 300-9566 to help you develop a comprehensive content marketing strategy.
Digital Marketing Consultant | Content Marketing Strategy | SEO Marketing | Online Marketing
Video, audio, and music production by Blake Carver.
http://www.blakecarvercreative.com
Content Marketing | Content Strategy | Content Creation & Management
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https://www.youtube.com/watch?v=fK4KWbJSxTM
Business Development Process: The Skills, Strategy and Activities
Business development is the process of implementing strategies and opportunities across your organization to promote growth and boost revenue.
It involves pursuing opportunities to help your business grow, identifying new prospects, and converting more leads into customers. Business development is closely tied to sales — business development teams and representatives are almost always a part of the greater sales org.
Business development is a process that helps your company establish and maintain relationships with prospects, learn about your buyer’s personas, increase brand awareness, and seek new opportunities to promote growth.
In contrast, sales teams sell your product or service to customers and work to convert leads into customers. Business development-related work simplifies the work of a salesperson or sales manager.
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https://www.youtube.com/watch?v=m5PAR9SbkKE
Creating The Business Event Your Audience Has Been Waiting For
With Li Hayes
Creating an amazing event doesn’t necessarily mean hiring the most expensive speaker, or someone “famous”.
Memorable events have the RIGHT speakers – the ones that engage the audience and motivate or inspire them by taking them on a journey or leaving them with something that will enhance their businesses or lives.
The best speakers put the audience first.
When Li founded Go Leeward speaker management, I\she decided that she would only work with delightful people – speakers who put the client at the forefront with the focus on making their experience and your event the best they can be. They listen and research and prepare so that they position their material so the specific audience can engage with the message.
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https://www.youtube.com/watch?v=6YyJZeiJXhw