Author: Olivia LaVecchia File Type: pdf For all of its reach, Amazon, the company founded by Jeff Bezos in 1995 as an online bookstore, is still remarkably invisible. It makes it easy not to notice how powerful and wide-ranging it has become. But behind the packages on the doorstep, and behind the inviting interface and seamless service that has consistently put the company at the top of corporate reputation rankings, 1 Amazon has quietly positioned itself at the center of a growing share of our daily activities and transactions, extending its tentacles across our economy, and with it, our lives. Today, half of all U.S. households are subscribed to the membership program Amazon Prime, half of all online shopping searches start directly on Amazon, and Amazon captures nearly one in every two dollars that Americans spend online. Amazon sells more books, toys, and by next year, apparel and consumer electronics than any retailer online or off, and is investing heavily in its grocery business. As a retailer, its market power now rivals or exceeds that of Walmart, and it stands only to grow Within five years, one-fifth of the U.S.s $3.6 trillion retail market will have shifted online, and Amazon is on track to capture two-thirds of that share.

Author: Mick O Kelly File Type: pdf

Author: Teresa Da Silva Lopes File Type: pdf Brands help explain why, in a world focused on science and new technology, several of the worlds multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands explains how the worlds largest multinationals in alcoholic beverages achieved global leadership the predominant corporate governance structures for firms marketing-based industries and why these firms form alliances with direct competitors.ReviewTeresa da Silva Lopes has produced a comprehensive book on the history and expansion of the international alcoholic beverages industry, focusing on the development of global brands. The author demonstrates a profound understanding of the complex nature of this industrial development and of the economic theories of international business. Reading of this book, written in a very precise and elegant language, has been an educational and stimulating experience. This probably is the best book on brands in the alcoholic beverages in the world. Professor Polv Krogsgaard-Larsen, Chairman of CarlsbergFor some time to come, both scholars and practitioners will mine this book for the invaluable data it has assembled from such diverse sources. But in the long run, it should be Silva Lopess important theoretical insights that will prove most valuable to us all--insights that will force us to reconsider conventional accounts of brands, brand history, brand strategy, and brand know-how, not only in the alcoholic beverages industry--the case convincingly presented here--but across all sectors where brands hold sway. Professor Paul Duguid, University of California BerkeleyBrands in the alcoholic beverage industry are among the longest lived in the world of consumer goods, in part because they define how their users feel about themselves. Teresa da Silva Lopes tells their story in a compelling fashion and chronicles the recent period of rapid consolidation in the drinks industry. She also tests diverse academic thought against the template of the drinks industry brand histories and ventures some new theories of her own. A must read book for students of business and executives in the world of consumer goods. Jack Keenan, Chairman of Gran Cru ConsultingThis is the first major historical study of the evolution of global brands and the multinational enterprises that control them. It charts the rise of brands in the modern global economy. It is a work of impressive scholarship, based on unrivalled access to corporate archives. Drawing on the latest theories of entrepreneurship and international business, Teresa da Silva Lopes identifies the key changes in technologies, lifestyles and logistics which have driven the growth of global brands. Her conclusions have major implications for the contemporary management of global brands. Professor Mark Casson, University of Reading Book DescriptionGlobal Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.

Author: Bart van Lierde File Type: epub Muzikale rivaliteit, seksuele passie en perversie zijn de ingredienten van deze met veel vaart geschreven historische roman over een muzikale familie in het negentiende-eeuwse Europa. Voor Hector, Felix en Fanny, de drie hoogbegaafde kinderen uit het gezin, lijkt een veelbelovende muzikale carriere weggelegd. Door geldgebrek kan maar een van hen gaan studeren. De keuze valt op Felix, de lieveling van moeder die zich in Leipzig gaat bekwamen. Hector - die de voorkeur van vader geniet - trekt naar Parijs, waar hij op eigen kracht een vernieuwende compositiestijl ontwikkelt. Omdat muziek voor een meisje niet meer dan een sieraad mag zijn, blijft Fanny noodgedwongen in Hamburg, maar componeert heimelijk werken die ze laat uitgeven onder de naam van haar pianoleraar. Deze muzikale strijd om de gunst van hun ouders krijgt fysieke proporties wanneer de kinderen weer bij elkaar komen. Felix misbruikt zijn zus, begint een verhouding met zijn moeder en steelt de muzikale ideeen van zijn broer. Fanny verleidt Hector en spoort hem aan wraak te nemen door hun vader in te lichten. Deze broeierige sfeer kan alleen maar leiden tot een schokkende ontknoping.