Trademarks and social media - IP Society interview
In this video interview with Patrick Reilly of Intellectual Property Society (www.ipsociety.net), I discuss why proper usage and trademarks and intellectual property are extra important when companies use social media. ... https://www.youtube.com/watch?v=tf6NKPj4dIU
The Copyright Claims Board is a useful resource for small business owners to litigate their claims efficiently. Olivia shares the basics in this video.
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https://www.youtube.com/watch?v=VhugDANSDRY
Commissioner of the US Patent and Trademark Office David Kappos addresses the crowd at the opening ceremony of the 2011 National Trademark Office, including a nice summary of the function trademarks play in our economy.
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https://www.youtube.com/watch?v=Ob3ydTqxxhw
00:00 Trademark Protection for the Beverage Industry
00:35 comprehensive trademark search
00:45 choosing a brand name
00:54 trademark attorney
00:56 trademark application process
01:03 nationwide trademark protection
01:08 trademark enforcement
01:15 registered trademark symbol
01:20 USPTO database
01:25 trademark clearance search
01:30 cease and desist letter
01:32 take down notice
01:40 trademark as asset
01:48 US Custom and Border Patrol
01:52 counterfeit goods
02:23 brand insurance
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https://www.youtube.com/watch?v=BP7-Px5bFWc
Erik Pelton discusses the characteristics of strong trademarks and weak trademarks, and USPTO registration. For more details on the Brand Strength Grid, see https://www.erikpelton.com/use-my-brand-strength-grid-to-determine-if-your-brand-is-vulnerable/.
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https://www.youtube.com/watch?v=o6YfgAjE9yA
Information about solicitations for trademark services frequently sent to US trademark applicants based on the information publicly available in the USPTO trademark database.
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https://www.youtube.com/watch?v=z4q2Od2wYz4
When creating content online, it is important to know what is off limits under copyright laws. And when working with contractors and others to create content for you, there are special “work for hire” considerations to be aware of. Watch as Erik provides more details in this episode.
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https://www.youtube.com/watch?v=_qQMYz3PB3M
Trademark attorney and former USPTO examiner Erik Pelton shares stories and lessons from 20 years in the field.
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https://www.youtube.com/watch?v=M6BNoA5FdY0
In this video, Erik talks about the power of testimonials from clients of the trademark law firm. See more testimonials at https://www.erikpelton.com/clients/video-testimonials/ and at https://www.erikpelton.com/clients/written-testimonials/.
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https://www.youtube.com/watch?v=C5xu-1OIrio