In this week’s episode I speak with Geoff Cook, co-founder of Base, a design studio with huge clients from all industries, including The New York Times, MoMA, ING Bank and large-scale projects like JFK’s Terminal 4 and the Meatpacking District in New York. Geoff hopes to soon add crypto to the list. He recently wrote an article stating that "For Crypto, Branding Could be the Highest Currency” as the success of these projects will rely on communicating complex concepts and features to gain mass adoption. We discuss that crypto is in its teenage years in terms of branding: crypto, and especially DeFi projects, are rebelling against traditional finance and web2, but they’re still seeking to belong to a group and are not expressing their own individual characteristics and values. This is making all DeFi brands look alike. Geoff says that a company, or in the case of crypto, a protocol, that wants to build a powerful brand needs to figure out the story they want to tell. Thanking our sponsors: Matcha, which routes orders across DEXs on Ethereum, Polygon, BSC, fantom, and Avalanche to provide the best possible prices without taking any commissions. Tracer Perpetual Pool tokens, leveraged tokens that can be put into cold storage OR used as collateral throughout the DeFi economy without worrying about liquidation risk, or margin requirements Balancer, one of the leading DeFi automated market makers (AMM) for multiple tokens. Dive into their pools here! Kraken, consistently rated the best and most secure cryptocurrency exchange, which can get you from fiat to DeFi Follow The Defiant team on Twitter: Camila Russo https://twitter.com/CamiRusso Robin Schmidt: https://twitter.com/iamsupermassive Alp Gasimov: https://twitter.com/alpgasimov ✊ Follow The Defiant https://newsletter.thedefiant.io/ https://twitter.com/defiantnews https://thedefiant.io/ https://t.me/DefiantNews https://t.me/DefiantChat #TheDefiant​ #DeFi​ #Decentralized​ #Finance​ #Blockchain ... https://www.youtube.com/watch?v=Skv0YbJYaK0

Today we're joined by Jacob and Marcin, co-founders of RedStone. RedStone is an oracle in the crypto space picking up steam. We get into the nitty-gritty details of oracles, how RedStone is going up against the oracle monolith Chainlink, how they differentiate, and they share an exclusive update with us. But first we begin with Jakub and Marcin's introductions and what they're working on inside of RedStone. ✨ Check out our new website ✨ https://thedefiant.io/ ? Sign up to our newsletter ? https://thedefiant.io/go-premium#pricing?utm_source=YT&utm_medium=social&utm_campaign=signup ? Find DeFi investment opportunities & educational primers here https://thedefiant.io/promo?utm_source=YT&utm_medium=social&utm_campaign=alpha ✊ Follow The Defiant Twitter: https://twitter.com/defiantnews Discord: https://discord.gg/thedefiant Instagram: https://www.instagram.com/thedefiant.io/ Telegram: https://t.me/DefiantNews ? Contact our Newsroom editorial@thedefiant.io ? Sponsorships & Partnerships sponsors@thedefiant.io ? Follow The Defiant team on Twitter Camila Russo: https://twitter.com/CamiRusso Alp Gasimov: https://twitter.com/alpgasimov yyctrader: https://twitter.com/yyctrader1 Owen Fernau: https://twitter.com/ofernau Devin Sawyer: https://twitter.com/devinsawyer Samuel Haig: https://twitter.com/samuel_haig Diego Cabral: https://twitter.com/DiegoCabral__ Nick Duddy: https://twitter.com/nickduddy Pab: https://twitter.com/pprhsk Tegan Kline: https://twitter.com/theklineventure #TheDefiant​ #DeFi​ #Decentralized​ #Finance​ #Blockchain #Web3 ... https://www.youtube.com/watch?v=r5O-3VMy2bc

#shorts #lensprotocol #web3 Discover how @LensProtocol and web3 social are revolutionizing content monetization. Check out our latest podcast episode with @dabit3 and learn how they are changing the game for creators and influencers. Don't miss out, watch the full video on YouTube. ... https://www.youtube.com/watch?v=SXFqn0w606A

Our sponsors Balancer https://balancer.fi/?utm_source=youtube&utm_medium=youtubead&utm_campaign=thedefiant https://app.balancer.fi/?utm_source=youtube&utm_medium=youtubead&utm_campaign=thedefiant Nansen https://www.nansen.ai/ Oasis Network http://yuzu-swap.com/ Follow The Defiant team on Twitter: Camila Russo https://twitter.com/CamiRusso Robin Schmidt: https://twitter.com/iamsupermassive Alp Gasimov: https://twitter.com/alpgasimov ✊ Follow The Defiant https://newsletter.thedefiant.io/ https://twitter.com/defiantnews https://thedefiant.io/ https://t.me/DefiantNews https://t.me/DefiantChat #TheDefiant​ #DeFi​ #Decentralized​ #Finance​ #Blockchain ... https://www.youtube.com/watch?v=sfX8zWLWq5E