Connect with me on LinkedIn: https://www.linkedin.com/in/edwindear... What is a Virtual CMO? - http://virtualcmo.expert/ Where the Jones? We're the Jones family but this channel is about where the Jones family is on planet earth. Our goal is to visit as many countries as possible while at the same time showing our audience a genuine experience chuck full of data. We want others to enjoy our videos and be able to use or videos for their own travels. https://www.youtube.com/c/WheretheJones/about ... https://www.youtube.com/watch?v=u7d_mytXidw

Facebook Advertising Strategy & Tips | How To Use Facebook Ads Effectively Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ Facebook Advertising Tip #1: Use Facebook’s Purchase Behaviour Data Purchasing behavior subcategories include Buyer Profiles, Clothing, Food & Drink, Health & Beauty and a lot more. Within each broad subcategory, you can drill down into types of behavior; for example, choosing Buyer Profiles will then let you target DIYers, Fashionistas, Foodies, etc. Facebook shows you how many user profiles you can target in each subcategory, based on their aggregated, multi-sourced offline transaction-based data (or in simpler terms, the number of Facebook users in that category they’ve matched to offline purchasing data). Facebook Advertising Tip #2: Leverage Life Events Targeting Certain types of businesses or campaigns are based on selling to people experiencing certain major life events. Funeral homes, for example, obviously want to connect with people who are planning a funeral, terminally ill, or lost/losing a loved one. Moving services want to get in front of you if you’ve just purchased a new house or apartment. Wedding photographers target people who are engaged. Facebook has pretty much every conceivable life event targeting option, since we tend to post these to our timelines. Facebook Advertising Tip #3: Nurture Leads & Build Loyalty With Facebook Custom Audiences Facebook Custom Audiences are an advanced feature that enable you to connect on Facebook with your existing contacts. Getting in front of your existing customers and app users on their favorite social network reinforces your brand, but also gives you the opportunity to increase lifetime customer value, order frequency, and loyalty. Custom Audiences are created by uploading your customer phone list, or purchaser/subscriber email list in CSV or TXT format, to Facebook. You can also create a Custom Audience based on your site visitors (and specific pages visited on your site), or on specific actions taken within your game or app Facebook Advertising Tip #4: Expand To A Lookalike Audience Lookalike Audiences are a logical next step, once you have a good Custom Audiences strategy in place. Even if you don’t have your own email or phone list, you can mirror your Facebook fan base. Lookalikes allow you to expand beyond your reach but still target people with highly specific profiles, by creating audiences that look like your own targets. If you have neither a list nor a big enough Facebook following, you can still create a Lookalike Audience using a tracking pixel to create a Website Custom Audience to mirror. Facebook Advertising Tip ... https://www.youtube.com/watch?v=5H4YiJg49q8

Try my FREE Facebook Advertising Course at http://www.premiereleadsystems.com Social media advertising represents a powerful and affordable means for small businesses, startups, and solopreneurs to reach out to new audiences and convert them into paying clients. Social media giants, such as Facebook and YouTube, possess robust analytics to allow you to narrow in on exact demographics of those you wish to reach. Here are some social media advertising strategies, tips and tool for you. Narrow Your Audiences - In the past, advertisers had to content themselves with incredibly broad targeting options with their advertising. Today, however, the possibilities for advertising targeting are virtually limitless. This technique can be extraordinarily effective is used strategically. Most companies are sufficiently impressed by the ability to target prospective customers of a certain age range, household income, and level of educational attainment. However, by layering these already-powerful targeting options with additional data – say, by incorporating purchasing behavior on top of demographic data – you can leverage these combinations to create timely, relevant campaigns. Use Simple, Compelling Visuals - Most social media ads are being viewed on mobile devices, as well. As a result, messages have to be optimized for viewing on small mobile screens. Test Your Ads - Test your ads with variations of the audience's, photos, as well as the buttons. Send Your Traffic to a Landing Page - If the goal of your social media ad is conversions—sales, signups, what-have-you—then you’ll want to think not only of the ad itself but also where a person might end up once they click. Picture social media ads as a two-step process: 1. Create the ad, 2. Create the destination Follow Up With Email - Once you have their email address, now is where the real marketing begins. We do not go into a sell, sell, sell mode. We begin by building trust in sharing highly engaging and insightful content. We tell stories, as well as showcase our ability to help improve the lives our audience. Email campaigns, over time and executed well, can build trust and new customers. Watch Analytics and Adjust - One of the great virtues of social ads is instant feedback. You can gauge the effectiveness of a sponsored post in minutes, and follow up with advanced analytics reports. With all this available data, you should be sending out several “test” ads to small audiences, tracking the results, and then pushing winning ads to larger groups. It’s cheaper and more effective. Begin Retargeting - I know that you may find those ads that follow you slightly creepy, but they are highly effective in getting people to come back to your brand. Subscribe to my YouTube Channel. ... https://www.youtube.com/watch?v=nJSAMBl6yK4

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