Rory Sutherland: How The Austrian Approach Helps Entrepreneurs Multiply Value
In episode 60, we are joined by Rory Sutherland, Vice Chairman of Ogilvy, one of the world’s largest advertising and marketing agencies, one with a long tradition of customer insights.
His latest book is titled 'Alchemy', which explores how a deep understanding of subjective value can lead to outstandingly effective creative marketing. But he doesn’t use the term subjective value — instead, he calls it psycho-logic. One of the key planks in Rory’s argument in favor of psycho-logic is that it deliberately follows the path of Austrian economics, and rejects the mainstream economists’ unrealistic assumptions about the quantified logic and cold, rational calculation of 'homo economicus'. Please listen to the podcast, in which Rory as a raconteur delivers great fun and entertainment as well as helping entrepreneurs to think more incisively about customer motivations.
Michael Rectenwald talks with Paul Gottfried about Paleoconservatism, the left, Wokism, the identity and ethos of the ruling elite, and decentralization.
Join us in Nashville on September 23rd for a no-holds-barred discussion against the regime. Use code "Rekt23" for $45 off admission: https://Mises.org/Nashville23
Find free books, daily articles, podcasts, lecture series, and everything about the Austrian School of Economics, at https://Mises.org.
Twitter ► https://twitter.com/mises/
Facebook ► https://www.facebook.com/mises.institute/
Instagram ► https://www.instagram.com/misesinstitute/
SoundCloud ► https://soundcloud.com/misesmedia/
Apple Podcasts ► https://podcasts.apple.com/us/artist/mises-institute/1280664810
Rumble ► https://rumble.com/c/c-2212754
Odysee ► https://odysee.com/@mises/
Podcasts ► https://mises.org/library/audio-video/
Chapters
00:00 Against Our Limitless Regime
01:34 Introduction
02:53 Dr. Gottfried’s Path from Yale to Paleoconservatism
07:07 Defining and Discussing Paleoconservatism
14:44 The “New-Right” vs Libertarianism
16:13 Who Are the Ruling Class?
21:59 The Left as the Footsoldiers for the Elite
23:28 Is “Wokism” Marxist?
27:20 The Function of Wokeness
32:38 Middle-America Radicals
38:57 The New Democratic Party and Culture
...
https://www.youtube.com/watch?v=8hnvGaDkdew
View the full episode at https://Mises.org/LP4
Liberty vs. Power is a history podcast dedicated to what Murray Rothbard saw as the noble task of libertarians: "to de-bamboozle: to penetrate the fog of lies and deception of the State and its Court Intellectuals."
Featuring Dr. Patrick Newman and Tho Bishop, each episode is dedicated to exposing the cronyism that has fueled the growth of the American empire, and celebrating those precious victories in defense of liberty.
To Subscribe to the "Liberty vs. Power Podcast" on your favorite platform, visit https://Mises.org/LvP
Music: "Army of Soldiers" by The Brought Low is licensed under a Attribution-NonCommercial-NoDerivatives 3.0 International License.
...
https://www.youtube.com/watch?v=8uf2M3xUFeY
Researchers into entrepreneurship have a powerful incentive to identify new insights about how businesses grow and thrive.
Happily for everyone involved in business and innovation, entrepreneurial research is thriving, blossoming, and flourishing.
Professor Vishal Gupta’s book, 'Great Minds In Entrepreneurship Research', surveys thirty or more years of research papers that were awarded what is colloquially known as the Nobel Prize in Entrepreneurship Research (formally known as the Global Award for Entrepreneurship Research: GAER). The research field is deep, rich, dynamic, and expanding.
Show notes: https://mises.org/library/vishal-gupta-and-nobel-prize-entrepreneurship-research
"What Entrepreneurship Is (and Isn’t)” (PDF): Mises.org/E4E_96_PDF
Download our eBook, Austrian Economics in Contemporary Business Applications, featuring a chapter from Vishal (PDF): Mises.org/E4B_eBook
...
https://www.youtube.com/watch?v=7H38UIIl9Ss
William Walker and his American filibusters find themselves in the middle of an even greater conflict in Latin America as the countries of Costa Rica, Honduras, El Salvador, and Guatemala form an alliance with Walker’s opposition in Nicaragua to defeat him. This episode is Part 4 of 6 in the story of William Walker’s attempt at establishing his own Republic of Nicaragua.
Chris Calton gives a revisionist look at the antebellum period leading up to the Civil War. This is the 17th episode in the second season of Historical Controversies.
Historical Controversies is available online at:
https://Mises.org/HCPod
RSS: https://mises.org/itunes/622
iTunes: https://itunes.apple.com/us/podcast/historical-controversies/id1304510096?mt=2
Google Play: https://play.google.com/music/m/I3vmki7pz7jxond4x7qx5dfjv7y?t=Historical_Controversies
Soundcloud: https://soundcloud.com/misesmedia/sets/historical-controversies
Stitcher: https://www.stitcher.com/s?fid=147145
Music: "On the Ground" by Kevin MacLeod (incompetech.com), licensed under Creative Commons: By Attribution 3.0
...
https://www.youtube.com/watch?v=6drUnCuKXbc
La economía a menudo es considerada una ciencia árida o "sombría". En la escuela a menudo es enseñada con un enfoque en gráficos de oferta y demanda abstractos o fórmulas matemáticas complicadas. Cuando pensamos sobre la ciencia economía o 'la economía' pensamos en dinero, bienes o servicios, o quizás política gubernamental.
Aunque estos son aspectos de una economía la economía en su núcleo se trata de las acciones humanas, se trata de las elecciones y acciones que hacemos como individuos, se trata de nuestros deseos, necesidades, y habilidades individuales, y se trata de cómo interactuamos con los demás para beneficiarnos unos a otros y construir la sociedad a nuestro alrededor.
Imagina, por ejemplo, si una sola persona quedara varada en una isla desierta.
Para esta persona, llamémoslo Bob, la prioridad máxima es obvia: supervivencia. Necesita agua, comida y refugio. Algunos de los recursos de Bob son obvios, puede haber cocos o bayas que se pueden rebuscar como alimento. Igual de importante, sin embargo, es su tiempo Debe economizar su tiempo, dedicándolo para asegurar mejor su propia supervivencia ¿Se enfoca Bob en buscar agua o dedica sus primeras pocas horas a construir un refugio?
De inmediato, Bob se ve obligado a tomar decisiones sobre contrapartidas—los costes de tomar una decisión en lugar de otra. Bob puede decidir que puede sobrevivir tres días sin agua, y así se enfoca en su lugar en crear un refugio para la noche.
Otra persona en esta situación podría elegir algo diferente pero es el juicio individual de Bob el que guía sus decisiones. La decisión de Bob puede no ser la correcta. El riesgo y la incertidumbre son parte inherente de nuestra existencia humana.
Quizá Bob acabe dedicando tanto tiempo a la construcción de un refugio que no le dé tiempo a encontrar agua cuando la necesite desesperadamente. La decisión de Bob afecta al número de días que puede sobrevivir en la isla.
En este caso, su beneficio se mide en términos del número de días que puede vivir habiendo tomado esta elección. Una pérdida podría ser su muerte.
Nótese que las elecciones económicas de Bob no tienen nada que ver con el dinero—son simplemente las elecciones que hace ante un futuro incierto. Por suerte, la mayoría de nuestras elecciones económicas no son cuestiones de vida o muerte sino decisiones básicas que todos tomamos cada día.
Todas estas decisiones tienen costes y beneficios que deben ser sopesados por el individuo y esto es tan cierto para cualquier persona en cualquier parte del mundo como para alguien en una isla desierta.
La economía no nos dice lo que cualquier individuo DEBE hacer.
En cambio, la economía consiste en comprender los costes de nuestras decisiones, en entender cómo podemos crear
...
https://www.youtube.com/watch?v=oV98QDm3WIA
The lecture was presented by Murray Rothbard at the 1990 Mises University. Recorded at Stanford University on July 8, 1990.
...
https://www.youtube.com/watch?v=gSZ9NFkRR5Y
It seems that the rest of us will be forced to suffer as egalitarian rich kids work out their psychological problems through some window-smashing therapy.
Original article: https://mises.org/wire/whats-rich-kid-revolutionaries
This Audio Mises Wire is generously sponsored by Christopher Condon. Narrated by Michael Stack.
...
https://www.youtube.com/watch?v=ggyNH6Jlrl8
Jeff and Bob discuss whether the FTX scandal will be used to justify new "crypto" regulations or even the creation of a central bank digital currency.
Caitlin Long and Sam Bankman-Fried debating leveraging Bitcoin: https://Mises.org/HAP370A
Mises on circulation credit vs. commodity credit: https://Mises.org/HAP370B
President of the Minneapolis Fed Neel Kashkari on CBDCs: https://Mises.org/HAP370C
Find free books, daily articles, podcasts, lecture series, and everything about the Austrian School of economics, at https://Mises.org.
Twitter ► https://twitter.com/mises/
Facebook ► https://www.facebook.com/mises.institute/
Odysee ► https://odysee.com/@mises/
Instagram ► https://www.instagram.com/misesinstitute/
SoundCloud ► https://soundcloud.com/misesmedia/
Apple Podcasts ► https://podcasts.apple.com/us/artist/mises-institute/1280664810
Podcasts ► https://mises.org/library/audio-video/
00:00 Introduction
01:15 FTX and Regulations on Crypto
10:17 Sam Bankman-Fried
15:09 Leveraging Crypto and Banking
23:16 Central Bank Digital Currencies (CBDCs)
...
https://www.youtube.com/watch?v=OntpnJWZk0Y