Author: Jed Hallam File Type: pdf The Social Media Manifestois a handbook to enable leaders from across the whole business to understand how social technology can be incorporated into their business, with practical advice, case studies, and insights from global thought leaders. While social media marketing has been widely covered in various books, the application of social technology across wider business functions and its role within the whole business is still an emerging area for understanding. Hallam is uniquely placed to write this and to include case studies of companies he has worked with to provide insight into how a social business is successfully built. He argues that this is not just about technology or marketing, but about human insight, the way people work together, and the organizational culture. Case studies include Google IBM News International Spotify Unilever

Author: George Bernard Shaw File Type: pdf

Author: Tora Holmberg File Type: pdf This book investigates death as part of contemporary everyday experience and practices.Through a cultural sociological lens, it studies death as it remains constantly at the edge of ourconsciousness, shaping the ways in which we move through social reality. As such, Death Matters isa significant contribution to death studies, going beyond traditional parameters of the field byaddressing the cultural omnipresence of death. The contributions analyse several death-related meaning-making processes, arguing thatmeanings emerging from culturally shared narratives, social institutions, and materialconditions, are just as important as death practices in understanding the role of death insociety. Drawing on the related themes of places of absence and presence, disease and bodies,and persons and non-persons, the authors explore a variety of areas of social life, from hauntingto celebrity deaths, to move the notion of death from the margins of social reality to ongoingeveryday life. This far-reaching collection will be of use to scholars and students across death studies,sociology, anthropology, philosophy, culture, media and communication studies. **

Author: Lee McIntyre File Type: pdf An argument that what makes science distinctive is its emphasis on evidence and scientists willingness to change theories on the basis of new evidence. Attacks on science have become commonplace. Claims that climate change isnt settled science, that evolution is only a theory, and that scientists are conspiring to keep the truth about vaccines from the public are staples of some politicians rhetorical repertoire. Defenders of science often point to its discoveries (penicillin! relativity!) without explaining exactly why scientific claims are superior. In this book, Lee McIntyre argues that what distinguishes science from its rivals is what he calls the scientific attitudecaring about evidence and being willing to change theories on the basis of new evidence. The history of science is littered with theories that were scientific but turned out to be wrong the scientific attitude reveals why even a failed theory can help us to understand what is special about science. McIntyre offers examples that illustrate both scientific success (a reduction in childbed fever in the nineteenth century) and failure (the flawed discovery of cold fusion in the twentieth century). He describes the transformation of medicine from a practice based largely on hunches into a science based on evidence considers scientific fraud examines the positions of ideology-driven denialists, pseudoscientists, and skeptics who reject scientific findings and argues that social science, no less than natural science, should embrace the scientific attitude. McIntyre argues that the scientific attitudethe grounding of science in evidenceoffers a uniquely powerful tool in the defense of science.Review[McIntyre] achieves his goal of laying out what makes science distinct from other intellectual pursuits in this accessible analysis.... At a time of concern over assaults to scientific authority, McIntyres intelligent treatise articulates why the pursuit of scientific truths, even if inevitably flawed and subject to human error, matters. Publishers Weekly There are many misunderstandings about science, even among scientists. In this post-truth world, we must be able not only to explain why claims based on scientific evidence have a superior claim to believability but also to persuade the public to accept them over competing claims that are not based on empirical evidence but are based only on ideology or wishful thinking. Lee McIntyre, a philosopher of science, has spent his entire career grappling with this problem, and in his new book The Scientific Attitude Defending Science from Denial, Fraud, and Pseudoscience he tries to explain what science is by examining what it is not...A worthy project. Science Based Medicine Perhaps society would benefit from a better understanding of how research is conducted and results are interpreted because if the goal is to defend science from denial, fraud, and pseudoscience you must be able to engage all audiences in the discussion. For this reason, works like The Scientific Attitude are important.... McIntyre does remind us of the good that can come from approaching science with the noble attitude that has advanced modern medicine from guesswork and intuition to the evidence-based practice it is today. Chemistry WorldReviewAfter a three-decade career devoted to studying (and often debunking) pseudoscience and science denial, I am emboldened by Lee McIntyres deeply insightful examination and clarification of what, exactly, science is and how it differs from pseudoscience. In this age of fake news and alternative facts, when creationists, climate deniers, and anti-vaxxers are taken seriously by media and voters, this important book could not come at a more crucial time. Now, more than ever, evidence matters, and the evaluation of evidence is what science does best. Michael Shermer , publisher of Skeptic Magazine and columnist for Scientific American Presidential Fellow at Chapman University author of Why People Believe Weird Things , The Believing Brain , The Moral Arc , and Heavens on Earth The philosophy of science owes something to science, something it has never yet provided, not for want of trying an explanation of its standing as objective knowledge. Weve long needed a reliable way to mark the difference between reliable science and seductive pseudoscience. Now we need one to defend the achievements of science against those who deny them by misrepresenting its persistent demands for more and better evidence as weakness instead of strength. Creation science is pseudoscience and climate science isnt. But we still havent had a principled explanation of why. Its Lee McIntyres achievement to have finally given us one. Alex Rosenberg , R. Taylor Cole Professor of Philosophy, Duke University author of How History Gets Things Wrong and The Atheists Guide to Reality What makes science special? According to McIntyres deeply original yet highly accessible new book, it is not any special principle or method. Its the attitude of those who engage in it. To engage in science is to care about empirical evidence and be willing to change your mind when it doesnt go your way. This is an important book for our post-truth culture. Michael Patrick Lynch , Humanities Institute, University of Connecticut author of The Internet of Us and Know-It-All Society This remarkably original book presents not so much a defense of uncertainty and doubt in science as a call to celebrate itand a method for doing so. Steeped in solid philosophy, McIntyre presents not a simple work-around, but a full-on case for what he refreshingly identifies as the scientific attitude. Forget about the scientific method and all the endless arguments about fallibility and proofits the attitude that makes a scientist and that builds a scientific community. What precisely that attitude is, and why its important, awaits you in the pages of this book. Stuart Firestein , Professor and Chair, Department of Biological Sciences, Columbia University author of Ignorance How It Drives Science and Failure Why Science Is So Successful