Trademarks are everywhere at the Super Bowl. Full video at Super Bowl LVII Trademark Preview
https://youtu.be/HRmU29QrVd4
#trademark #superbowl #eagles #chiefs #kelce #mahomes
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https://www.youtube.com/watch?v=BbBzPO2vZI4
Episode 138: Following a client question, Erik shares four tips to ensure that registrants avoid the risks of losing their trademark rights, including proper use of the registration symbol, timely renewal filings, and dealing with trademark infringements. Listen for full details. More about Erik at www.erikpelton.com
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https://www.youtube.com/watch?v=EUcKQvbuIIc
Did you know that we launched sofTMware®, a free secure online tool for tracking USPTO applications and registrations, 10 years ago? And today, it tracks tens of thousands USPTO records for several hundred users. See for yourself at www.softmware.com.
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https://www.youtube.com/watch?v=EXCptnPZVxg
Before searching to clear a trademark, brand owners ought to know about the different types of searches available, as well as their depth and breadth. Erik clarifies the various trademark search types in this episode.
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https://www.youtube.com/watch?v=9Yu6Y8jXKzk
There are multiple grounds on which a trademark application can be refused by the USPTO, one of which is genericness. Chelsea explains what the term means for trademarks as well as how to avoid it in this video.
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https://www.youtube.com/watch?v=6Kkp5hDajOg
A plant needs water to grow. What does a brand need for growth? Listen as former USPTO trademark examiner Erik Pelton shares the five key elements to watering a brand for growth. https://www.erikpelton.com/resources/trademark-visuals/
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https://www.youtube.com/watch?v=fmEDEGlovSQ