Erik acknowledges the foresight and strategic brand protection of Caleb Williams in this Trademark Brief.
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https://www.youtube.com/watch?v=jjMdJwS0SSw
A trademark can be anything that identifies one brand from its competition. Of course, words and images are the most common types of trademarks, but sounds, smells, textures and other unique marketing tools can be trademarks too. This video features a discussion of these "non-traditional trademarks" and how they can provide significant value to your business when properly identified and protected.
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https://www.youtube.com/watch?v=_8tK1aJocm8
Properly signed trademark applications, renewals, and other submissions to the USPTO are critical. In this episode, Erik explains some of the “why” and the “how” when it comes to signatures at the USPTO.
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https://www.youtube.com/watch?v=sZL0YYaqdCE
Before searching to clear a trademark, brand owners ought to know about the different types of searches available, as well as their depth and breadth. Erik clarifies the various trademark search types in this episode.
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https://www.youtube.com/watch?v=9Yu6Y8jXKzk
A trademark can be anything that indicates the source of a business' products or services. However, not all trademarks are created equal – which is where creativity and context come into play. Erik shares insightful tips in this video.
00:00 Why Some Trademarks Receive More Protections Than Others
00:24 goods and services
00:35 nontraditional trademarks
00:55 brand protection
03:00 trademark strength
05:30 most valuable brands
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https://www.youtube.com/watch?v=HcbmW3qT96s
Episode 136: When it comes to applying to register a trademark and protect a brand, sooner is almost always better than later - and applications can be filed at USPTO even prior to use a name commercially. In this episode, Erik provides more information about the timing of trademark applications.
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https://www.youtube.com/watch?v=GKocwRAp-mY
The rise of social media has made it easier for copycats to use your brand. Consistent monitoring of your trademark is the key to catching and addressing these matters early.
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https://www.youtube.com/watch?v=6DyPox866eA
Did you know that the recipe for strong trademark protection requires just a few ingredients? In this episode, Erik discusses those ingredients and the steps needed to create a delicious dish of brand protection for your business.
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https://www.youtube.com/watch?v=zROXLNhSOgY