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Brendan Eich: Brave – Reinventing the Monetization of Content and Attention (Episode 185)
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The saying goes: if you're not paying for it, it's likely that you're the product. And with the rise of targeted ads, user behavior tracking, and alike, more and more users are turning to ad blocking software to protect their privacy and improve their browsing experience. In the last 25 years, the content monetization and Internet advertising industries have evolved to become complex ecosystems with multiple intermediating layers between users, publishers, and advertisers. This has created a situation where user's rights are constantly violated and where little accountability exists.
We're joined by Brendan Eich, Founder, and CEO of Brave. As an early Internet pioneer, Brendan created Javascript while working at Netscape in the mid 90's, and helped found the Mozilla Foundation and Mozilla Corporation, where he served as CEO for several years. Brave is a new desktop and mobile browser which blocks ads and tracking by default. This has the advantage of drastically improves page load times while protecting users' privacy. But Brave is much more than just a browser. Their team will launch the Basic Attention Token, which will serve as the currency of attention marketplaces between publishers, advertisers, and users. With the ambition to turn the Internet advertising industry on its head, this new attention economy marketplace will eliminate the need for unneeded intermediaries, provide publishers with new content monetization models and remunerate users when they chose to share their data with advertisers.
Topics discussed in this episode:
- Brendan's background as an early Internet pioneer
- How monetization of content and attention on the Internet are broken
- How the Internet advertising industry works and the players involved
- A high-level overview of the Brave browser
- Brave's features and product roadmap
- The Basic Attention Token and its role as a currency for attention
- How BAT will serve to create attention marketplaces between publishers, advertisers, and users
Links mentioned in this episode:
- Brave Website: https://brave.com
- Basic Attention Token: https://basicattentiontoken.org/
Sponsors:
- Ledger: Smart card security for your Bitcoins - http://ledgerwallet.com
This episode is also available on :
- Epicenter.tv: https://epicenter.tv/185
- YouTube: http://youtu.be/MUtHhYes6-A
- Souncloud: http://soundcloud.com/epicenterbitcoin/eb-185
Watch or listen, Epicenter is available wherever you get your podcasts.
Epicenter is hosted by Brian Fabian Crain, Sébastien Couture & Meher Roy.
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The saying goes: if you're not paying for it, it's likely that you're the product. And with the rise of targeted ads, user behavior tracking, and alike, more and more users are turning to ad blocking software to protect their privacy and improve their browsing experience. In the last 25 years, the content monetization and Internet advertising industries have evolved to become complex ecosystems with multiple intermediating layers between users, publishers, and advertisers. This has created a situation where user's rights are constantly violated and where little accountability exists.
We're joined by Brendan Eich, Founder, and CEO of Brave. As an early Internet pioneer, Brendan created Javascript while working at Netscape in the mid 90's, and helped found the Mozilla Foundation and Mozilla Corporation, where he served as CEO for several years. Brave is a new desktop and mobile browser which blocks ads and tracking by default. This has the advantage of drastically improves page load times while protecting users' privacy. But Brave is much more than just a browser. Their team will launch the Basic Attention Token, which will serve as the currency of attention marketplaces between publishers, advertisers, and users. With the ambition to turn the Internet advertising industry on its head, this new attention economy marketplace will eliminate the need for unneeded intermediaries, provide publishers with new content monetization models and remunerate users when they chose to share their data with advertisers.
Topics discussed in this episode:
- Brendan's background as an early Internet pioneer
- How monetization of content and attention on the Internet are broken
- How the Internet advertising industry works and the players involved
- A high-level overview of the Brave browser
- Brave's features and product roadmap
- The Basic Attention Token and its role as a currency for attention
- How BAT will serve to create attention marketplaces between publishers, advertisers, and users
Links mentioned in this episode:
- Brave Website: https://brave.com
- Basic Attention Token: https://basicattentiontoken.org/
Sponsors:
- Ledger: Smart card security for your Bitcoins - http://ledgerwallet.com
This episode is also available on :
- Epicenter.tv: https://epicenter.tv/185
- YouTube: http://youtu.be/MUtHhYes6-A
- Souncloud: http://soundcloud.com/epicenterbitcoin/eb-185
Watch or listen, Epicenter is available wherever you get your podcasts.
Epicenter is hosted by Brian Fabian Crain, Sébastien Couture & Meher Roy.
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Daniel Peled, CEO of Gems, and Tom Kysar, Marketing Lead at Koinify, join us to talk about a project that aims to revolutionize social messaging.
As one of the first decentralized social networks built on blockchain technology, Gems hopes to put the ownership of the network back in the hands of its users. While large centralized social networks collect your information and sell it to advertisers, Gems is building on a different model in which users only receive solicited messages and get paid when companies advertise to them. Gems is also a cryptocurrency which can be traded between users within its mobile app. The initial crowdsale, organized by Koinify, will run from December 1st to January 5th.
Links mentioned in this episode:
- Gems: http://getgems.org
- Koinify: http://koinify.com
- Gems Token Sale Details & Update on the Koinify blog: http://koinify.com/blog/gems-token-sale-details-update/
Sponsors:
- Fairlay: http://fairlay.com/epicenter
Gems presale will raise to 1500BTC: http://bit.ly/1tpUBxv
Show notes: http://epicenterbitcoin.com/podcast/054
SoundCloud: http://soundcloud.com/epicenterbitcoin/eb-054
Epicenter Bitcoin is hosted by Brian Fabian Crain & Sébastien Couture.
- Visit our website: http://epicenterbitcoin.com
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Solving the pain points of online payments was the applications that garnered the most attention in Bitcoin's early days. In recent times, as consumer adoption of Bitcoin payments has been underwhelming much of that attention has shifted elsewhere. Nevertheless, companies keep working hard on making the vision of a universal, global payment system a reality.
Among those companies, one stands out as the top contender to compete with existing payment systems: Bitnet. Funded with a heavy warchest and the company is ran by veterans of Visa and Cybersource, a company started in 1994 to help merchants accept credit cards online that was sold to Visa in 2007 for $2bn. They have been working behind the scenes to get Bitcoin to break through with merchants.
CEO John McDonnell joined us for an important discussion of how online payments work today, why they are broken and how Bitcoin will revolutionize the industry.
Topics covered included:
- The story of Cybersource and payments in the early day of the internet
- The pain points with online payments for merchants and consumers today
- The role of the different actors such as payment processors, card networks, merchants and issuing banks
- The niches where Bitcoin payments could break through first
- Why coming from inside the payment industry provides Bitnet with a huge advantage
- Why they are focusing on Payment Service Providers instead of acquiring merchants directly
- His view on BitLicense and how it will affect Bitcoin payment processors
Links mentioned in this episode:
- Bitnet http://bit.ly/1gxb6ZU
- Richard Gendal Brown: Why the payment card system works the way it does http://bit.ly/1K1fxc8
- Richard Gendal Brown: Simple explanation of fees in the payment card industry http://bit.ly/1O6nhrG
- Wikipedia e-commerce credit card payment systems http://bit.ly/1MpykuX
Sponsors:
- Ledger Nano: Smart card security for your Bitcoins - Get 10% off your first order when you use the code EB09 at http://ledgerwallet.com (valid until 09/30/15)
- CoinCap: Crypto-currency market cap rankings, charts, and more coincap.io/#/
Show notes: http://epicenterbitcoin.com/podcast/087
SoundCloud: http://soundcloud.com/epicenterbitcoin/eb-087
Epicenter Bitcoin is hosted by Brian Fabian Crain & Sébastien Couture.
- Visit our website: http://epicenterbitcoin.com
- Subscribe to our newsletter: http://epicenterbitcoin.com/newsletter
- Twitter: http://twitter.com/epicenterbtc
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Is Bitcoin secure from attacks that could destroy the currency? To a large part, this is determined by how expensive it is to carry out an attack and by the potential profits the attacker could generate. Ideally, an attack is so expensive to carry out that no profit-driven attacker would engage in it.
But in this episode, Brian argues that the cost of attacking Bitcoin will likely decrease in the future and the ability to short Bitcoin and thus benefit from an attack will increase dramatically. We take an in-depth look at the anatomy of such an attack including:
- How an attacker would need to go about shorting bitcoin
- How the kamikaze mining pool could be used to bribe miners to join the attacker
- Why all profit-driven miners will have an incentive to join the attack, whether or not they believe it will succeed
- Why the block halving in 2016 could be an exceptionally dangerous time for Bitcoin, since an attack would be cheap to execute and likely to succeed
- How a gradual decrease of the block reward, instead of the 4-year halving rhythm would reduce risk
Links mentioned in this episode:
- Bitcoin Development Mailing List Thread - Death by halving: http://bit.ly/1Ch3Qdx
Sponsors:
- ShapeShift: http://shapeshift.io
Show notes: http://epicenterbitcoin.com/podcast/068
SoundCloud: http://soundcloud.com/epicenterbitcoin/eb-068
Epicenter Bitcoin is hosted by Brian Fabian Crain & Sébastien Couture.
- Visit our website: http://epicenterbitcoin.com
- Subscribe to our newsletter: http://epicenterbitcoin.com/newsletter
- Twitter: http://twitter.com/epicenterbtc
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Identity is probably one of the most important constructs in our society. In our modern world, protecting one’s identity has become complex, as we no longer rely solely on governments to prove who we are. In addition, most identity sources can be easily compromised. Credit cards and social security numbers weren’t developed with the Internet in mind, and other identifiers such as logins and passwords aren’t well suited truly secure authentication and authorisation.
We’re joined by Tim Pastoor, Founder of 2way.io, to discuss how we can improve control of our identities using concepts borrowed from Bitcoin. Tim walks us through how people could better manage different identities and build reputation networks using Identifi, a global address book protocol invented by Martti Malmi, one of the very first Bitcoin users. We also talk what role this system could play in the future as autonomous agents and artificial intelligence become more prevalent.
Topics we discussed include :
- The history of identity systems and how traditional identity systems are broken
- How the invention of Blockchain technologies changed the way we think of identity
- The Identifi protocol and how it works
- How we can build reputation through Webs of Trust (WoT)
- The future of identity and how Identifi could provide ID for IoT, robots, autonomous agents and artificial intelligence
- 2Way.io and what the company is trying to achieve
Links mentioned in this episode:
- 2Way: http://2way.io/
- Identifi protocol: http://identifi.org/
- Identifi service: http://identi.fi/
Sponsors:
- Ledger Nano: Smart card security for your Bitcoins - Get 10% off your first order when you use the code EPICENTER at http://ledgerwallet.com
Show notes: http://epicenterbitcoin.com/podcast/109
SoundCloud: http://soundcloud.com/epicenterbitcoin/eb-109
Epicenter Bitcoin is hosted by Brian Fabian Crain, Sébastien Couture & Meher Roy.
- Visit our website: http://epicenterbitcoin.com
- Subscribe to our newsletter: http://epicenterbitcoin.com/newsletter
- Twitter: http://twitter.com/epicenterbtc
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It's been an eventful year in the blockchain space, for the Epicenter podcast, and its hosts. Brian, Meher and Sebastien look back on 2016 and provide a few personal updates, give their thoughts and insights on how the space evolved, and make predictions on where they feel the industry will go in the next year.
Topics discussed in this episode:
- Brian, Meher and Sebastien give a few updates on their personal lives and professional projects
- The current state of VC funding in the blockchain space
- The application of blockchain technologies in enterprise and the corporate development cycle
- The current state of the Bitcoin and Ethereum ecosystems and provide our thoughts on their respective futures
- Predictions for 2017 and speculations on how the industry will continue to evolve
Links mentioned in this episode:
- Bitcoin Venture Capital Funding: http://www.coindesk.com/bitcoin-venture-capital/
- Not Just Bitcoin: The Top 7 Cryptocurrencies All Gained in 2016: http://www.coindesk.com/not-just-bitcoin-the-top-7-cryptocurrencies-all-gained-in-2016/
- Validity Labs: https://validitylabs.org
- Stratumn Website: https://stratumn.com
- Tendermint: https://tendermint.com/
- Cosmos - Internet of Blockchains: https://cosmos.network/
- Dictator's Handbook: https://www.amazon.com/Dictators-Handbook-Behavior-Almost-Politics/dp/1610391845
Sponsors:
- Jaxx: Wallets that Unify the Blockchain Experience Across Devices - http://jaxx.io
This episode is also available on :
- Epicenter.tv: https://epicenter.tv/165
- YouTube: http://youtu.be/oQA47uWLJ_0
- Souncloud: http://soundcloud.com/epicenterbitcoin/eb-165
Watch or listen, Epicenter is available wherever you get your podcasts.
Epicenter is hosted by Brian Fabian Crain, Sébastien Couture & Meher Roy.
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Ethereum Founder Vitalik Buterin joined us once again to discuss the state of Ethereum and the efforts to innovate the protocol. We covered the takeaways from the DAO fork, switching to the proof-of-stake system Casper and how to think about blockchain interoperability.
Topics discussed in this episode:
- - Lessons from the DAO hack
- - The security flaws of Proof-of-Work
- - Why Proof-of-Stake will provide more security and scalability
- - The state of Casper and transition timeline
- - Blockchain interoperability
Links mentioned in this episode:
- Ethereum Foundation: https://ethereum.org/
- Ethereum R&D Roundup Valentine's Day: https://ethereum.org/2017/02/14/ethereum-rnd-roundup-valentines-day-edition/
- December Development Roundup: https://blog.ethereum.org/2016/12/31/december-roundup/
- R3 Chain Interoperability Paper: http://www.r3cev.com/blog/2017/1/23/chain-interoperability
- Epicenter 58: Ethereum, Proof-of-Stake and Future of Bitcoin: https://epicenter.tv/episode/058/
- Epicenter 91: Frontier Launch and Scalability: https://epicenter.tv/episode/091/
Sponsors:
- MerkleWeek: Blockchain Training, Keynotes & Hackathon in Paris from March 9th to 12th - Get 30% off with promo code EPICENTER - http://www.merkleweek.com/
- Jaxx: Wallets that Unify the Blockchain Experience Across Devices - http://jaxx.io
This episode is also available on :
- Epicenter.tv: https://epicenter.tv/171
- YouTube: http://youtu.be/3p8CGBgLTZQ
- Souncloud: http://soundcloud.com/epicenterbitcoin/eb-171
Watch or listen, Epicenter is available wherever you get your podcasts.
Epicenter is hosted by Brian Fabian Crain, Sébastien Couture & Meher Roy.
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Many people think of Bitcoin as the ultimate contender against the power of central banks, most importantly the Federal Reserve System. But that is certainly not the only way that cryptocurrencies and the blockchain can be used and one particularly interesting idea is that central banks could issue their own cryptocurrencies.
To discuss how this could be done and what the consequences could be we were joined by David Andolfatto, a Vice President of Research at the Federal Reserve Bank of St. Louis and a professor of Economics at Simon Fraser University.
Topics covered included:
- What makes good money? How does Bitcoin fare in comparison?
- What is Fedcoin and how could it work?
- Why the tension between a governments desire for control and the desires for 'permissionless innovation' could make this difficult to implement
- Whether Fedcoin would threaten fractional reserve banking
- Why competition between currencies, both governmental and non-governmental, could be a good thing
Links mentioned in this episode:
- David Andolfatto: Why Gold and Bitcoin Make Lousy Money http://bit.ly/1C8EZ7h
- David Andolfatto: On the Desirability of a Government Cryptocurrency http://bit.ly/1IFfQ8N
- Business Insider Interview with David Andolfatto http://read.bi/1LauAzW
- Robert Sams: Seignorage Shares http://bit.ly/1LauxUX
*The views and opinions expressed by ou guest are his own and should in no way be attributed to his employer.*
Sponsors:
- Ledger Nano: Smart card security for your Bitcoins - Get 10% off your first order when you use the code EB09 at http://ledgerwallet.com (valid until 09/30/15)
Show notes: http://epicenterbitcoin.com/podcast/083
SoundCloud: http://soundcloud.com/epicenterbitcoin/eb-083
Epicenter Bitcoin is hosted by Brian Fabian Crain & Sébastien Couture.
- Visit our website: http://epicenterbitcoin.com
- Subscribe to our newsletter: http://epicenterbitcoin.com/newsletter
- Twitter: http://twitter.com/epicenterbtc
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A brilliant fact about crypto-economic blockchains is that they enable the construction of naming systems that transcend limits imposed by Zooko's triangle. Traditional naming systems such as human names, Domain Name System (DNS) and Facebook profile names are subject to Zooko's triangle and cannot be secure, human memorable and decentralised at once. For instance human names such as Meher Roy are human-memorable and decentralised but not secure (nothing prevents hundreds of people being called Meher Roy). Domain Names like https://epicenterbitcoin.com are secure and human-memorable but require a central authority to hand out names.
OneName leverages Bitcoin to build a Global Identification system called blockchain ID. Blockchain IDs for users can be associated with real world identity data such as social media profiles, government issued papers etc. In this episode we converse with Ryan Shea and Muneeb Ali, co-founders and leaders of OneName, Blockstore and BlockStack. They explain the rationale and vision behind their push for a Global Decentralised Identification and Verification system.
Topics covered include:
- Zooko's triangle and how Bitcoin breaks the triangle
- The general idea behind blockchain ID, how it works and its component transactions
- Why OneName migrated their blockchain ID system from the Namecoin to the Bitcoin blockchain
- Technical design of Blockstore and how it enables decentralised storage and association of large datasets to blockchain IDs
- Vision and use cases for Decentralised Identity, authentication and identity verification.
- The notion of Probabilistic Identity
Links mentioned in this episode:
- Intentional Naming System: http://bit.ly/1MxxtXP
- Zooko's triangle: http://bit.ly/1khi2wg
- Why Onename is Migrating to the Bitcoin Blockchain: http://bit.ly/1Lw8Zy5
- Blockchain ID: http://bit.ly/1Nj9OgC
- Organization of Schemas: http://bit.ly/1y6szdQ
- Blockstack: http://bit.ly/1LiRfsf
- BlockStore: http://bit.ly/1Mxxx9V
Sponsors:
- Ledger Nano: Smart card security for your Bitcoins - Get 10% off your first order when you use the code EB09 at http://ledgerwallet.com (valid until 09/30/15)
- Hide.me: Protect your privacy and personal data with a free VPN account at Hide.me/epicenter
Show notes: http://epicenterbitcoin.com/podcast/101
SoundCloud: http://soundcloud.com/epicenterbitcoin/eb-101
Epicenter Bitcoin is hosted by Brian Fabian Crain & Sébastien Couture.
- Visit our website: http://epicenterbitcoin.com
- Subscribe to our newsletter: http://epicenterbitcoin.com/newsletter
- Twitter: http://twitter.com/epicenterbtc
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Every quarter, CoinDesk releases its excellent State of Bitcoin Report proving an accurate benchmark of where the Bitcoin ecosystem stands. We were very fortunate to be joined by the man who compiles the State of Bitcoin Report, Garrick Hileman. As an economic historian at the London School of Economics and a frequent contributor to CoinDesk, Garrick is best know as an expert on Bitcoin and other currencies.
The topics we covered included:
- The recent $5m hack on Bitstamp
- Startup activity and VC investments
- The continually slumping Bitcoin price
- Merchant and user adoption
- What we should look forward to in 2015
We would like to pay our respects to the 17 innocent people who lost their lives in the recent terror attacks in Paris. Our thoughts are with their families and loved ones. Je suis Charlie!
Links mentioned in this episode:
- Garrick's Website: http://www.garrickhileman.com
- Stake of Bitcoin 2015 Report (CoinDesk): http://www.coindesk.com/state-bitcoin-2015-ecosystem-grows-despite-price-decline/
- New Index Ranks Argentina 'Most Likely' to Adopt Bitcoin (CoinDesk): http://www.coindesk.com/argentina-most-likely-adopt-bitcoin/
Sponsors:
- Shapeshift: https://shapeshift.io
Show notes: http://epicenterbitcoin.com/podcast/061
SoundCloud: http://soundcloud.com/epicenterbitcoin/eb-061
Epicenter Bitcoin is hosted by Brian Fabian Crain & Sébastien Couture.
- Visit our website: http://epicenterbitcoin.com
- Subscribe to our newsletter: http://epicenterbitcoin.com/newsletter
- Twitter: http://twitter.com/epicenterbtc
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