Will you join me in looking at YouTube vs Twitch vs Facebook for live streaming in this video or at
https://jerrybanfield.com/youtube/ because you might see some statistics in here that will help you see where the best opportunities are in live streaming among these three different platforms?
I’ve talked to friends who have been trying to live stream and build their audiences. As the digital marketing guy, I’m shocked that even my friends who know me, don’t know this stuff. I hope this will be really helpful for you. When you are trying to live stream and get the best audience, which of these three platforms is the best: YouTube, Twitch or Facebook?
I will show you the data and you can decide for yourself.
Here’s the last year on my YouTube channel, 7 million views.
Now, I’ve got 1.7 million from ads while all the rest of the views are organic, which means that over the last year, I’ve gotten almost 5 million views on YouTube for free.
I’ve been on YouTube since 2011 and I’ve been on Facebook even longer than that.
Let’s look at the Facebook data. I’ve had a Facebook page and on Facebook meanwhile, the views I get are almost none in terms of minutes watched.
Every video I put out with 2 million likes on my page, which is 10 times more than I have subscribers on my YouTube channel, a lot of my videos get five hundred or a thousand people actually watching them, but what’s shocking is that people only spend about a minute or so, watching each Facebook video.
On YouTube, the average watch time is anywhere from 5 to 8 minutes or so on average. That means people are spending 5 to 8 times as many minutes watched per video compared to Facebook, even though I’ve got a lot more people who could potentially see it on Facebook than YouTube.
You can see the video insights over the last 28 days on Facebook are nothing compared to YouTube, even though I’ve put the same videos upon both.
The thing that stinks about Facebook is that if people don’t watch the video in the first 24 to 48 hours, the odds of getting views on it are very low, whereas when you put a video up on YouTube often you can get views on it for years.
Twitch has the same basic problem as Facebook. Here’s the data, I did one live stream on Twitch in the last month and I had an average of 1.2 live viewers with 11 total live views and two chat messages.
Now, the amount of watch time on Twitch was really good, the problem is my live streams on Twitch almost never get anyone to find them after they are already over.
Ultimately, if we look at the data for March, I did a few more live streams. Now, one thing Twitch is really good for is getting people to actually stop by and browse.
Twitch is one of the very best if you are live to get new people who aren’t
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https://www.youtube.com/watch?v=g2G_wrvf10k