Author: Gregory Hartley File Type: pdf For those in almost any field, the ability to immediately connect with others through knowledge of a particular subject area is vital to gaining trust, solidifying relationships, and getting ideas across. Convincing others that one knows what hes talking about can help win clients, gain allies, make sales, and much more. But tricks and shortcuts, like peppering conversation with jargon or random facts, can seem transparent at best, and often work against ones intent. This field-tested book gives readers a comprehensive process for quickly taking in small amounts of information in a given area, and knowing how to use it to convey familiarity. This book allows readers to generate amazing rapport with anyone by honing in on the one subject that interests them most their own area of expertise. **Review one-of-a-kind read that is well-written, informative and entertaining Business Ledger ..really be useful for any type of situation in which you want to take control of the conversation and appear to be a knowledgeable expertworthwhile reading for virtually anyone. -- IEEE Electrical Insulation Book Description In almost any field, the ability to connect with others immediately through knowledge of a particular subject area is vital to gaining trust, solidifying relationships, and getting ideas across. Convincing others that you know what youre talking about can help win clients, gain allies, make sales, and much more... but tricks and shortcuts like peppering conversation with jargon or random facts can seem transparent at best, and often work against your intent. This field-tested book gives readers a comprehensive process for quickly taking in small amounts of information in a given area and knowing how to use it to convey familiarity. The book enables impression-conscious readers to conduct fast, targeted research inject information at exactly the right moments read human behavior to determine when others are buying ones expertise ask the right types of questions to suggest a knowledge of ones subject terminate the interaction at the right time This book allows readers to generate amazing rapport with anyone by honing in on the one subject that interests them most their own area of expertise.

Author: Stephen J. Farnsworth File Type: pdf This book traces the evolution of White House news management during Americas changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new medias amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the power to persuade, and that task remains a steep challenge. More than ever, presidential character matters, and the media presidents now employ report on the messenger as much as the message.The book also looks at the media strategies of candidates during the 2016 presidential campaign, puts presidential media use in global context, and covers the early phase of the Trump administration, the first true Twitter presidency.**ReviewPraise for *Presidential Communication and Character*The last four occupants of the Oval Office could hardly be more different, so it should be no surprise that each has used his own preferred medium and method of reaching the public effectively. In this engaging book that will appeal especially to students, Stephen Farnsworth compares and contrasts Bill Clinton with cable TV news, George W. Bush with FOX News Channel, Barack Obama with social media, and Donald Trump with Twitter. This is a very useful addition to courses on the media, public opinion, and the presidency.hrLarry J. Sabato, University of Virginia Director of the Center for PoliticsStephen Farnsworths informative account of evolving modern presidential communication strategies provides what political scientists and citizens so desperately need historical perspective on Donald Trumps Twitter presidency. By carefully comparing Trumps media strategies with those of Obama, Bush, and Clinton, Farnsworth enables us to better assess what is distinctive about the Trump presidency and to answer the all-important question of whether Trump is one of a kind or a portent of the nations future. hrRichard J. Ellis, Willamette University Author of The Development of the American PresidencyPresidential Communication and Character discusses the last 25 years of presidential communication strategy, showing how difficult it is for the White House to manage the news and persuade the public.hrGeorge C. Edwards III, Texas A&M University & University of Oxford Editor of Presidential Studies QuarterlyStephen Farnsworths latest investigation of presidential communication deftly explores how modern presidents highlight their personal character when navigating a dynamic and perilous media terrain. Updating Richard Neustadts notion of the presidential power to persuade, this important work includes masterful studies of Presidents Clinton, Bush, Obama, and Trump that offer a comprehensive evaluation of presidential communication during a period of constant change in the media environment the governing playbook.hrDiana Owen, Georgetown UniversityThis thoughtful review of the last 25 years of presidential communication tells a story not just about different approaches to campaigning, but about the constantly shifting media environment through which presidents and publics interact. Farnsworth highlights the extent to which presidents strategy, style, and character has shifted alongside changes in communication technology. A careful analysis of this dynamic is long overdue and now comes at an ideal time, amid striking changes in presidential communication.Stuart Soroka, University of MichiganAbout the Author Stephen J. Farnsworth is Professor of Political Science and International Affairs, and Director of the Center for Leadership and Media Studies, at the University of Mary Washington. He is the author or coauthor of six books on the presidency and the mass media, and is a 2017 recipient of the State Council of Higher Education for Virginias Outstanding Faculty Award.