NYC is the city that never sleeps. A registered trademark never sleeps, either, as Erik explains in this video.
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https://www.youtube.com/watch?v=xiqn5Ri1Bck
A discussion about "intent to use" trademarks in the United States from the law firm of Erik M. Pelton & Associates
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https://www.youtube.com/watch?v=fc-jawCGuI0
Small businesses are just as capable as big ones to have great brands, creative names, and unique trademarks - and it’s probably more important for small businesses to take these steps. Erik discusses this topic with several great examples.
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https://www.youtube.com/watch?v=Kx6yWyWCkq8
Bold brands begin with solid roots. In this video, trademark lawyer Erik Pelton shares information about establishing strong roots and trademark protection for brands. For more, see https://www.erikpelton.com/the-solid-roots-of-bold-brands/.
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https://www.youtube.com/watch?v=PVFINTjTphM
Erik shares a fun and interesting way that our local client Burger 7 has incorporated their branding to their restaurant.
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https://www.youtube.com/watch?v=OF8oVIFJVvI
In this video, for USPTO trademark examiner Erik Pelton shares some of the resources available for visitors at erikpelton.com.
http://www.erikpelton.com
http://www.erikpelton.com/about/
http://www.erikpelton.com/category/uncategorized/
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https://www.youtube.com/watch?v=x40oP-93vQc
The craft beer industry is booming, which makes protecting your beer brand especially important. Our team explains why in this video.
00:00 Trademark Protection for the Beer Industry
00:35 comprehensive trademark search
00:45 choosing a brand name
00:54 trademark attorney
00:56 trademark application process
01:03 nationwide trademark protection
01:08 trademark enforcement
01:15 registered trademark symbol
01:20 USPTO database
01:25 trademark clearance search
01:30 cease and desist letter
01:32 take down notice
01:40 trademark as asset
01:48 US Custom and Border Patrol
01:52 counterfeit goods
02:23 brand insurance
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https://www.youtube.com/watch?v=q596em7ciIc