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31 Oct 2023 13:11:36 UTC
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VIDEO
KEEPI
keeping-a-brand-centered-in-a-time-of
Erik discusses six tools for brands to stay centered amidst a crisis, be it coronavirus or something else, including a reflection on the core values of any business.
...
https://www.youtube.com/watch?v=LwcfSz19H6I
Transaction
Created
1 year ago
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Language
video/mp4
Controlling
VIDEO
TAYLO
taylor-swift’s-trademark-reputation
In the kingdom of brand protection, Taylor Swift is the reigning queen. Erik discusses Ms. Swift's prolific portfolio of registered trademarks and savvy brand protection in this video.
00:00 Taylor Swift’s Trademark Reputation
00:23 brand trademark
00:38 trademark portfolio
00:52 brand protection
01:35 trademark usage
03:00 jimmy Buffett trademarks
...
https://www.youtube.com/watch?v=cxEfnIMZxhQ
Transaction
Created
3 months ago
Content Type
Language
video/mp4
English
Controlling
VIDEO
COPYR
copyright-concerns-when-using-others-to
When creating content online, it is important to know what is off limits under copyright laws. And when working with contractors and others to create content for you, there are special “work for hire” considerations to be aware of. Watch as Erik provides more details in this episode.
...
https://www.youtube.com/watch?v=_qQMYz3PB3M
Transaction
Created
1 year ago
Content Type
Language
video/mp4
English
Controlling
VIDEO
PROPE
proper-trademark-use-june-2011
...
https://www.youtube.com/watch?v=hVorlFsRMWU
Transaction
Created
1 year ago
Content Type
Language
video/mp4
Controlling
VIDEO
CAN A
can-an-emoji-also-be-a-trademark
Can you register an emoji as a trademark? Erik and his team had a lot of fun recently creating their own emoji—and applying to register it. Watch to learn more about emoji trademark issues.
TIMELINE:
00:25 Circle R trademark symbol
01:05 trademark registration
01:25 trademark law
01:26 products and services
01:35 trademark usage
01:40 trademark application
01:42 USPTO
01:45 pending trademark application
01:50 USPTO examiner
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https://www.youtube.com/watch?v=raRTRkMbYlc
Transaction
Created
1 year ago
Content Type
Language
video/mp4
English
Controlling
VIDEO
BUILD
building-a-bold-brand-chapter-22-5
...
https://www.youtube.com/watch?v=PSi6fqUjp8w
Transaction
Created
4 months ago
Content Type
Language
video/mp4
Controlling
VIDEO
BRAND
brands-on-the-run-the-city-that-never
NYC is the city that never sleeps. A registered trademark never sleeps, either, as Erik explains in this video.
...
https://www.youtube.com/watch?v=xiqn5Ri1Bck
Transaction
Created
2 months ago
Content Type
Language
video/mp4
English
Controlling
VIDEO
WHY T
why-the-registered-trademark-®-symbol
Did you know that the TM or SM mark can be used by anyone at any time for their brand? While using these marks provides some legal protection, they don't provide nearly as much as the registration (®) symbol. In this episode, former USPTO trademark examiner Erik Pelton explains the how and why behind these different levels of brand security.
...
https://www.youtube.com/watch?v=doIplgS8jy8
Transaction
Created
1 year ago
Content Type
Language
video/mp4
English
Controlling
VIDEO
AMAZO
amazon-brand-registry
What online retailers and Amazon sellers should know about the intersection of trademark protection and Amazon's Brand Registry, from former USPTO trademark examiner Erik Pelton.
http://www.erikpelton.com/clients/written-testimonials/
https://www.erikpelton.com/registered-trademarks-just-got-even-valuable-amazons-brand-registry/
http://www.erikpelton.com/
...
https://www.youtube.com/watch?v=ft8XTeslXSQ
Transaction
Created
1 year ago
Content Type
Language
video/mp4