Did you know that the shape of Coke bottle is a registered #trademark? It is probably the most recognized nontraditional trademark. For more on protecting nontraditional trademarks, see https://www.erikpelton.com/tag/non-traditional-trademarks/ ... https://www.youtube.com/watch?v=68m9fctKu_g

A brief discussion of copyright protections, and the differences with trademark, including copyright notice. (C) 2015 Erik M. Pelton & Associates, PLLC. ... https://www.youtube.com/watch?v=-42BT9_nIes

Each year, esports gains popularity, and this trend is continuing in its trajectory. Protecting your esports brand with a registered trademark is critical in this fast-growing industry. 00:35 comprehensive trademark search 00:45 choosing a brand name 00:54 trademark attorney 00:56 trademark application process 01:03 nationwide trademark protection 01:08 trademark enforcement 01:15 registered trademark symbol 01:20 USPTO database 01:25 trademark clearance search 01:30 cease and desist letter 01:32 take down notice 01:40 trademark as asset 01:48 US Custom and Border Patrol 01:52 counterfeit goods 02:23 brand insurance ... https://www.youtube.com/watch?v=9azWaz8zRp4

Erik shares some inspirational stories and examples of how his clients and family businesses are handling and adapting creatively to our crisis while delivering profound value to their clients. Listen to this episode and gain some ideas to impact and make a difference in your own business. ... https://www.youtube.com/watch?v=Jtbr1PENF3o