Erik shares a new milestone for erikpelton.tv along with information on what you can find at our channel. Let us know what topics you would like to see more of in the comments!
00:00 Celebrating 500 Videos at erikpelton.tv 00:10 trademark video 00:25 trademark youtube channel 00:28 trademark application 00:30 trademark registration 00:32 trademark search 00:34 trademark renewal 00:36 trademark infringement 00:38 trademark opposition 01:13 creative brand name ... https://www.youtube.com/watch?v=_eu9tv_BSHU
Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to the Miami Grand Prix.
Timeline:
00:00 Branding Lessons From Formula 1
00:20 trademark attorney
00:45 powerful brands
01:30 brand sponsor
02:10 professional sports brand sponsor
03:00 F1 trademark opposition
03:45 trademark clearance search
04:10 comprehensive search
04:40 Lewis Hamilton registered trademark
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https://www.youtube.com/watch?v=_qaVs0IT6cM
Erik shares some of the keys when responding to a trademark office action from the USPTO, based on his experience filing thousands of such responses over 20 years.
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https://www.youtube.com/watch?v=MUyzsAMvJJo
As we enter a new year, Erik discusses three basic yet critical things that businesses can do to enhance their brand protection.
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https://www.youtube.com/watch?v=NPxXoWHJ8ds
A seminal trademark case is In Re DuPont. Erik discusses what the case – and the likelihood of confusion factors – mean for trademark applications and disputes.
00:00 What Are the DuPont Factors in a Trademark Confusion Analysis?
00:25 court of patent appeals
00:35 likelihood of confusion
00:43 US Patent and Trademark Office
01:00 Trademark Act
01:45 goods and services
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https://www.youtube.com/watch?v=veQ7A8xO-v0
Although it can seem challenging to create unique and bold brands, there are great examples all around us. In this episode, Erik shares some recent examples he found of creative, bold brand names.
Timeline:
00:00 Great Trademarks Are Everywhere, You Just Have to Look
00:45 USPTO trademark search
01:06 Sports brand names
01:25 Food truck branding
02:02 Beer brand names
02:20 Restaurant brand names
03:07 Retail store branding
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https://www.youtube.com/watch?v=dJUWuIwGRMk
A baseball team has nine players that must play well individually and as a team to succeed. As Erik details, each trademark application has at least nine critical ingredients that also must work in harmony to be effective. For more details, see https://www.erikpelton.com/the-trademark-ap…working-together/
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https://www.youtube.com/watch?v=moGnFxufpGs